E-mail marketing

24004's Avatar

24004

03 May, 2012 08:22 PM

Hi,

The other day before sending my first marketing e-mail, I did a test by sending it to myself, and it got classified as Spam in my e-mail account. So I modified the subject field in the e-mail and when I sent it to myself again, it went correctly to my inbox.
Now my question is: If the email got to my spam, it could've got into the spam of many people whom I have sent the e-mail to, and that's a problem. Given that the e-mails we send out include a lot of promotion, what guarantee do we have that the e-mails we send won't get classified as spam? The e-mails would be then useless if they land in people's spams.

  1. 1 Posted by Heather on 03 May, 2012 09:03 PM

    Heather 's Avatar

    Hi Michael,

    I'm sorry to hear that. Which email was this, and what was the original subject line?

  2. 2 Posted by 24004 on 04 May, 2012 06:05 PM

    24004's Avatar

    I deleted the e-mail on Goodsie, but the subject line read: "Nailtiques: The Deal of the Month!". I also did the equivalent in French. I think it could've been because of the word "deal" and the exclamation mark. Anyways, do you have a way of making sure that the e-mails don't end up in people's spam?

  3. 3 Posted by Heather on 10 May, 2012 05:20 PM

    Heather 's Avatar

    Hi Michael,

    If you like, you can use Campaign Monitor's email testing tool (separately, outside of Goodsie) to determine where you got stuck: http://www.campaignmonitor.com/testing/

    Some more information on how this works is here: http://help.campaignmonitor.com/topic.aspx?t=102

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