How do I improve my store's SEO (search engine optimization)?

The Goodsie team is continually taking measures to improve our SEO (search engine optimization) to make sure that your store and products can be easily found by potential customers across the web. In addition, there are a few things that you can do to help this along:

Title: The title that you enter on the Marketing SEO page of your Goodsie admin displays as the title of your shop in web browsers and is the default title used by search engines. Be sure to enter your store's name here, even if you have uploaded a banner image or logo that includes your store name (humans can read images, but search engines can't).

Custom Metadata: You should also enter a description of your store on the SEO page, which will be pulled by search engines as the description for your store on the search results page if your custom description is deemed more relevant than other information contained on your site. Be sure to include common descriptive terms to sum up your store, your philosophy, and the goods you carry. If you want the title in search engines to be different than the title that displays in your storefront, you can change that in the Metadata section as well.

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In-bound Links: Having an excellent product that gets people talking (and linking) is of course another great help. Perfect your product, describe it well, then get the word out through the Share function, Coupons, emails and more to increase the number of mentions of and links to your store across the web.

Product Meta Titles and Descriptions: Product meta titles and descriptions are displayed in search engine results together with each web page’s link. While they are not factored into page ranking, the meta title and description are key pieces of descriptive copy used by searchers to decide which link to click on. The meta description should use keywords intelligently, but also create a compelling description of your product that a searcher will want to click. Direct relevance to the page and uniqueness between each page’s meta description is key. Product meta title and description are available at the bottom of every individual Product / Edit page.